All Products

Grow-With-Me Training Toothbrush Set

Start those oral health habits young and keep them going with the Grow-With-Me oral care set complet...

Not-Too-Cold-To-Hold Teether

Skip the chilly teething rings and help baby's gums without getting frostbite on their hands. The No...

Training Toothbrush for Babies

Oral health starts young - now that your 6-12 month old is growing new pear

Training Toothbrush for Toddlers

Your kiddo has graduated from the Training Toothbrush for Babies to a mouth

2-in-1 Portable Sound Machine + Nightlight

For newborns trying to sleep, silence is actually not that golden. The 2-in-1 Portable Sound Machine...

Control The Flow Rinser

Rinsing the day off of your little one is about to get a whole lot easier thanks to this easy-flow b...

Oh Cr*p! Cradle Cap FlakeFixer Scalp Spray + Scalp Mask Duo

Take care of baby's dry scalp + help prevent future flakiness with Oh Cr*p! Cradle Cap FlakeFixer Sc...

Soft Sink Baby Bath

The Frida Baby Soft Sink Baby Bath offers a flexible, compact design that fits most sink sizes and s...

4-in-1 Grow-With-Me Bath Tub

Bathing baby can be a pain in the splash without the right tub. With the flip of its smart sling, th...

Quick-Read Digital Rectal Thermometer

Fevers and newborns are not a good mix. Butt, knowing their temp, and knowing it quickly, is. The Qu...

3-in-1 True Temp Thermometer

The 3-in-1 True Temp Thermometer for rectal, oral, or armpit use will be your fever-fighting BFF. It

NoseFrida Saline Mist (3.4 ounce)

Booger freedom starts with NoseFrida Saline Mist! Made with only water and salt, this gentle saline ...

Gassy Belly Rub

When baby's fussy from trapped gas in their tummy, try a belly massage with Gassy Belly Rub to get t...

Gas + Colic Heating Pad

Add some heat to help baby's belly probs with the Instant Tummy Warmer. Gentle heat + compression he...

Mobile Medicine Cabinet

We bento-ver backwards to create a Frida storage system that plays nicely in your drawers and in the...

Air Purifier Replacement Filters

Keep replacement filters on-hand so your 3-in-1 Air Purifier + Sound Machine + Nightlight can contin...

Potty Cleanup Essentials

Be poo-pared for the misses and messes. The Potty Cleanup Essentials includes 15 Poo + Pee Potty Lin...

Poo + Pee Potty Liners

Poo + Pee Potty Liners make quick work of cleanup during potty training. These leak-proof and super ...

Potty Mess Mats

Your kid is bound to miss the mark during potty training. Make cleanup easy with disposable Potty Me...

3-in-1 Grow-With-Me Potty

The 3-in-1 Grow-With-Me Potty is a complete potty training solution that adapts with your kid as the...

Ultimate Baby Kit

Be ready for anything baby throws your way. The Ultimate Baby Kit is your one-stop, curated assortme...

3-in-1 Sound Machine + When-To-Wake™ Clock + Nightlight

Getting your kid's snooze schedule in sync with yours can be a nightmare. Opt out of endless all-nig...

Electric Nail Buffer

Scared of a snip slip? Nix your nail-care nerves and take total trimming control with the Electric N...

Fart Freeing Essentials

Trapped farts are a pain in the gas. Tackle babe's tummy troubles hands-on with Fart Freeing Essenti...